earth5r
ESG & CSR For Water Conservation Industry Case Study: Nationwide Water Conservation Awareness Program by Earth5R (2015-2023) INTRODUCTION India faces increasing water stress due to rapid urbanization and growing demand for water resources. To address this issue, Earth5R launched a nationwide water conservation awareness program between 2015 and 2023. This initiative involved 3,500 volunteers who educated residents on rainwater harvesting, wastewater recycling, and the adoption of water-efficient technologies. The program resulted in significant water savings and promoted sustainable water management across the country. THE PROBLEM STATEMENT Urban India relies heavily on external water sources, often at the expense of groundwater and local ecosystems. Water wastage is rampant due to outdated infrastructure and a lack of awareness around sustainable water practices. Without interventions such as rainwater harvesting, wastewater recycling, and reusing methods, cities will conti...