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Showing posts from April, 2025

earth5r

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  ESG & CSR For Water Conservation Industry Case Study: Nationwide Water Conservation Awareness Program by Earth5R (2015-2023) INTRODUCTION India faces increasing water stress due to rapid urbanization and growing demand for water resources. To address this issue, Earth5R launched a nationwide water conservation awareness program between 2015 and 2023. This initiative involved 3,500 volunteers who educated residents on rainwater harvesting, wastewater recycling, and the adoption of water-efficient technologies. The program resulted in significant water savings and promoted sustainable water management across the country. THE PROBLEM STATEMENT Urban India relies heavily on external water sources, often at the expense of groundwater and local ecosystems. Water wastage is rampant due to outdated infrastructure and a lack of awareness around sustainable water practices. Without interventions such as rainwater harvesting, wastewater recycling, and reusing methods, cities will conti...

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  ESG & CSR For Clothing, Apparels & Fast Fashion Industry              Case Study: Fast Fashion Company’s Sustainable Textile Recycling Program with Earth5R INTRODUCTION A leading fast fashion company, known for its rapid production cycles, was grappling with a significant waste problem due to the synthetic fibers used in its clothing. Fast fashion items were being discarded quickly, contributing to a growing environmental concern. To address this issue, the company partnered with EarthFiber to create a large-scale recycling and collection program, focused on turning fashion waste into opportunities through a circular economy approach. THE PROBLEM STATEMENT The fast fashion model, while popular for its affordability, had led to an overwhelming accumulation of synthetic fiber waste . Consumers discarded clothing after a short usage period, and the synthetic materials made recycling difficult. The company needed a sustainable solution that ...

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  Case Study: Mithi River Plastic Waste Cleanup Project by Earth5R The Mithi River, which winds through the urban sprawl of Mumbai, has long been a vital resource for the city. Once rich in biodiversity and ecological importance, the river has become a symbol of environmental degradation due to years of unchecked pollution. The Mithi river plastic waste, industrial effluents, and municipal garbage have turned the river into a toxic channel, choking aquatic life, increasing flood risks, and threatening the health and livelihoods of nearby communities. To address this crisis, Earth5R, in collaboration with United Nations Technology Innovation Labs (UNTIL), Huhtamäki Oyj, RiverRecycle, and the Mumbai Municipal Corporation, launched the Mithi River Plastic Waste Cleanup Project in October 2020. The project is based on innovation, sustainability, and community engagement and supported by a whopping €0.6 million in funding. A standout feature of the project is the deployment of solar-pow...